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Brand Identity

Firstly, for this concept, I wanted to embrace my Thai roots, since I'm half Thai. So, I did a lot of research on Thai textiles how these textiles are made. In the beginning, I wanted to do a cross-stitch stop-motion animation, however it was too time consuming and time is not on my side. So, I decided to do 2D Digital animation. And for my animation to have a frame-my kind of animation, emulating the type of animation in "That Time of Year" (From "Olaf's Frozen Adventure").

Final Animation

Rough Line Test

Colour Test Animation

Concept Idea

Concept Idea

Research

Research

Research

Research

How I decided to proceed with the animation

How I decided to proceed with the animation

Earlier Logo Designs

Earlier Logo Designs

First pass on Logo

First pass on Logo

Final pass on Logo

Final pass on Logo

Storyboard - changed the storyboard to better fit the new Logo

Storyboard - changed the storyboard to better fit the new Logo

I had a palette of 3 colours, so I wanted to see how well the subject would read if I moved the colour around

I had a palette of 3 colours, so I wanted to see how well the subject would read if I moved the colour around

Style Frames

Style Frames